Pinterest’s latest campaign turns finding yourself into an adventure

7 giugno 2024

Each month, 518 million¹ users come to Pinterest to find inspiration and discover ideas tailored to their individual taste. That’s 518 million unique journeys of discovery, where users can tap into their most creative selves and dare to dream big, then do big—all on Pinterest.

Pinterest’s 2024 brand campaign taps into that spirit of inspiration by taking viewers on a cinematic journey through the fantastical, whimsical world of Pinterest, where finding yourself becomes an adventure. Inspired by real stories from real Pinterest users, the spots showcase Pinterest as a place where even the most disparate ideas come together to create a world all your own.

“We saw an opportunity to tap into the unique personalization Pinterest has to offer,” said Xanthe Wells, VP of Global Creative at Pinterest. “Pinterest thrives in what we like to call the ‘magic middle’—the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping.”

68%

of monthly Pinterest users believe they can be their authentic self on the platform²

84%

of weekly Gen Z Pinterest users say they discover products that fit their taste and style while shopping on Pinterest³

The campaign launched in June and was produced entirely in-house by Pinterest’s House of Creative, directed by Iconoclast duo Alaska, edited by Rami d’Aguiar of Cabin and with visual effects created by Noise VFX. The many practical elements of the campaign were filmed across three soundstages to reflect Pinterest’s aim to inspire action in the real world, not just the digital one. Whether it’s finding your dream festival fit or hosting the perfect party for no real reason, Pinterest invites you on a trip down the rabbit hole into a world of infinite inspiration.

Watch the campaign spots below.

Gen Z is all about exploring, cross-pollinating and curating their identity. This spot shows our metaphorical Alice going down the rabbit hole, being inspired by things she would have never searched out, and eventually, finding herself.

Pinterest isn’t just for inspiration, it’s a place to follow your obsessions. Inspired by a real user story of learning to knit on Pinterest, this spot shows how Pinterest can help actualize ideas, and even turn a hobby into an entrepreneurial endeavor.

Three additional spots go live in September that round out the campaign:

Pinterest offers unique culinary ideas of all shapes and sizes, including round. In this spot our hero takes a rocket ship to find flavors unknown, searching out the perfect meatball recipe in a galaxy of gastronomic delights.

On Pinterest, shopping isn’t a slog—it’s an adventure. This spot is an exhilarating ride through carpeted landscapes as our hero (and her dog!) navigate over, under, around and through a world of wonder to find the rug of her dreams.

Inspired by the resurgence of dinner party gatherings among Gen Z and millennials, this spot follows five intrepid friends exploring a landscape of giant dinner party ideas and finding the perfect party for them.

Recenti

Vedi tutte le notizie