The colors ready to inspire your world are here. Pinterest Palette™, our annual drop of trending colors, is back with a five-hue lineup drawn from the ideas people are searching, saving and exploring on Pinterest. These are the hues shaping creativity, style and demand across culture in the year ahead.
Introducing Cool Blue, Jade, Plum Noir, Wasabi and Persimmon—full‑volume colors that are bold, bright and anything but subtle.
Each hue carries its own energy: the unfiltered joy of Persimmon, the bold defiance of Wasabi, the powerful mystery of Plum Noir. Even the softer tones have presence, from the serenity of Jade to the fresh focus of Cool Blue.
In 2026, people want color with emotional utility: colors that help them feel grounded in the chaos while staying optimistic about what’s ahead. Amid constant noise and ambient chaos, people are looking for bold, imaginative detours—experiences and aesthetics that spark emotion, offer escape and support a sense of grounded optimism. They are ready for colors that do something for them: reset their mood, sharpen their focus or turn the fun back up. People are choosing how they want to feel and how they want to show up, and using color to express those choices in their everyday lives.
“For a long time, the safest choice was to keep things quiet and neutral. Now people are ready for more,” said Xanthe Wells, VP of Global Creative at Pinterest. “Pinterest Palette is an invitation to be a little louder with how you feel—to play, to experiment and to let your world reflect the life you actually want to live.”
Meet the hues defining 2026
Cool Blue1
Meet the color that’s iced out in the nicest way. This frosty hue of blue adds a stone cold chill to everything it touches. It’s a whole subzero mood that’ll warm you right up.
Jade2
Move over, pistachio. Jade is the moment. Somewhere between mint and moss, this shade of earthy energy blends serenity and sophisticated elegance. It’s the glamorous green of all your dreamscapes.
Plum Noir3
Plum Noir is for the plot. Deep and decadent, this rich, deep purple mixes notes of burnt burgundy with a swirl of velvet brown. Step into your villain era.
Wasabi4
Need a jolt? A healthy dose of Wasabi should do the trick. This electric chartreuse brings a vibrant kick to everything from makeup to moodboards this year. It’s high-voltage energy that can’t be tamed.
Persimmon5
Sweet, sweet heat. Part orange, part red, Persimmon is the feel-good shade making a splash. This color is a burst of pure joy.
Methodology
Pinterest Palette is inspired by our users. Our color forecasting combines three distinct elements: human behavior signals, proprietary visual search technology and expert curation.
The team analyzes billions of searches and saves from our 600 million users6 to identify which colors are gaining momentum globally. Our advanced visual language models decode that visual data at scale, analyzing not just individual colors but how they appear together across categories—revealing entire aesthetic worlds people are building on Pinterest. Then, our in‑house color experts translate these patterns into cultural insights and precise colors.
The result? Five trends‑driven colors expected to define 2026 and inspire real action. New this year: sub-palettes that dial up the vibe. Cool-Wasabi gives chilled chaos. Persimmon-Plum blends mystery with warmth. These shades stand strong alone—and unlock something even richer when paired together. Discover and shop curated boards for each hue and sub‑palette here.
Your palette of possibilities starts here.
Let Pinterest Palette inspire what you try next. Download our guide for color values and insights about all five colors—and make your 2026 bold.