Everybody at some point has wished they had a personal stylist, interior decorator or party planner: somebody who knows your tastes as well as you do, and can help you manifest, discover and shop your perfect aesthetic.
Today, we’re making that possible with the launch of Pinterest Assistant—the first AI-powered, visual-first collaborator that transforms online shopping and discovery. Whether you’re searching for the perfect outfit for a first date or new bedding for winter, Pinterest Assistant solves the “I’ll know it when I see it" problem that all of us face when shopping.
Talk to Pinterest Assistant and you’ll get proactive recommendations that fit your style, leveraging the diverse content and actions from our nearly 600 million monthly active users. For example, "I need new throw pillows that match my living room decor” prompts Pinterest Assistant to draw from your saves, boards, collages, and others with similar tastes, to deliver pillows tailored to your specific design aesthetic.
Unlike traditional search or chatbots, which are helpful once you already know what you’re looking for, Pinterest Assistant is designed for the moments when you don’t. It offers visual, personalized and proactive recommendations, like a best friend suggesting the perfect new look. Pinterest Assistant is your personal collaborator, allowing you to discover, get inspired and shop all in one place.
“People, especially Gen Z, say that the magic of Pinterest is that it ‘just gets me’, whether that’s finding the perfect outfit or knowing your distinct style,” said Bill Ready, Chief Executive Officer. “With Pinterest Assistant, we’re supercharging that magic by leveraging AI to help our users discover and shop like they would with that person who knows them best.”
The AI behind Pinterest Assistant and our recommendations
Pinterest has become the go-to platform for Gen Z shoppers as they curate outfits, decorate rooms and plan life’s biggest milestones. Each one of these are unique to our platform and makes our AI smarter. Our systems learn from these billions of signals and our proprietary Taste-graph and it’s why our latest multimodal AI model for visual search outperforms off-the-shelf models by over 30% on the relevancy of shopping recommendations.
What sets Pinterest Assistant apart is its visual-first AI, which uses real-time, conversational descriptors and first-party actions to deliver visual inspiration and shoppable products. This evolution expands multimodal search, allowing context to seamlessly flow between images, voice and text. With voice-enabled conversation, searching on Pinterest becomes even more visual and closer to how people shop in real life.
Be among the first to try
To access Pinterest Assistant, tap the mic icon and say what you’re looking for. It will audibly respond with visual results that are creative, insightful and personalized to you. For example, “show me holiday party dresses that fit my style,” or “what tablecloth should I buy to match this dinner party inspo collage?”
Pinterest Assistant is starting to roll out in beta to U.S. users 18 and over, with wider availability planned in the coming weeks and months. If you would like to be one of the first users to try Pinterest Assistant, sign up here. Advertisers interested in gaining access can reach out to their account representatives.