Pinterest’s latest campaign turns finding yourself into an adventure
June 7, 2024
Each month, 518 million1 users come to Pinterest to find inspiration and discover ideas tailored to their individual taste. That’s 518 million unique journeys of discovery, where users can tap into their most creative selves and dare to dream big, then do big—all on Pinterest.
Pinterest’s 2024 brand campaign taps into that spirit of inspiration by taking viewers on a cinematic journey through the fantastical, whimsical world of Pinterest, where finding yourself becomes an adventure. Inspired by real stories from real Pinterest users, the spots showcase Pinterest as a place where even the most disparate ideas come together to create a world all your own.
“We saw an opportunity to tap into the unique personalization Pinterest has to offer,” said Xanthe Wells, VP of Global Creative at Pinterest. “Pinterest thrives in what we like to call the ‘magic middle’—the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping.”
of monthly Pinterest users believe they can be their authentic self on the platform2
of weekly Gen Z Pinterest users say they discover products that fit their taste and style while shopping on Pinterest3
The campaign launched in June and was produced entirely in-house by Pinterest’s House of Creative, directed by Iconoclast duo Alaska, edited by Rami d’Aguiar of Cabin and with visual effects created by Noise VFX. The many practical elements of the campaign were filmed across three soundstages to reflect Pinterest’s aim to inspire action in the real world, not just the digital one. Whether it’s finding your dream festival fit or hosting the perfect party for no real reason, Pinterest invites you on a trip down the rabbit hole into a world of infinite inspiration.
Watch the campaign spots below.
Three additional spots go live in September that round out the campaign:
