Pinterest Predicts: 20 bold trends for 2025

Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds and chaotic cakes will be all the rage. 

Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025. The trends show that more people are leaning toward bold forms of expression and maximalism. 2025 will be about making a statement—individuals will look for ways to stand out and engage all their senses through their style choices. 

Over half a billion people come to Pinterest each month to search and shop for the next big thing¹, which gives us unique insight into what’s next. By analyzing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report, which has proven over the past five years to be 80% accurate². And while 65% of the 2025 trends are driven by Gen Z, the trends span generations³.

Visit pinterestpredicts.com to learn more about the 20 trends⁴ for 2025 in home décor, fashion, beauty, food and beverage, and travel. Check out the Pinterest Predicts profile to explore and shop all the trends and enter for a chance to claim exclusive trend drops.

Travel

Peak Travel: Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Gear up for your next ele-vacation. 

Fashion

Seeing Double: Besties don’t copy—they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, everyone from Gen Z to Boomers will be all about staying in sync (in a chic way).

Fisherman Aesthetic: Gen Z and Gen X are riding the wave of a new laid-back maritime attitude with cable-knit sweaters, striped tops, and sardine tattoos. Yes, it’s true: Searches are soaring for sardine tattoos. Everything’s fishy here.

Moto Boho: It’s not just a look—it’s a lifestyle for Gen Z and Boomers, alike. Chunky leather handbags, flowy skirts, moto boots and a bit of fringe are displacing the hippie vibe for something more Bohemian.

Home

Terra Futura: Boomers and Gen X are rebels with a cause, revolutionizing sustainable living with recyclable fashion, self-sufficient gardens and other eco-living aesthetics. They’re searching in large numbers for terms like “solar punk house,” “solar punk fashion” and “chaos gardening.”

Primary Play: The inner child in everybody will escape to colorful new places in 2025. Gen Z and Gen X plan to paint funky murals onto furniture, jazz up their rooms with contrast trim, and convert their drab cupboards with primary coloring.

Mix & Maximalist: For 2025 decor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!

Cross Category

Cherry Coded: Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards in the coming year, with “cherry vibe,” “cherry car,” and “cherry martini” already soaring as search terms. Tart is all heart in 2025.

Dolled Up: In 2025, people will turn their entire lives into a tiny, mighty dollhouse. Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.

Castlecore: Gen Z and Millennials are giving medieval a major moment, finding home décor inspiration from ancient castles and rooting their fashion and accessories in gothic times. Pinterest users are searching heavily for terms such as “antique ruby ring,” “blue medieval dress,” and “castle house plans.” 

Beauty

Goddess Complex: Women will be treating themselves like goddesses in 2025, embracing their divine drip like never before with gold facials, goddess braids and sublime nail designs. Among Boomer and Gen X women on Pinterest, “goddess energy aesthetic” is a hot search term.

Sea Witchery: Dark, edgy beauty is the next new thing with Gen Z and Millennials diving into sultry siren makeup, wet wavy hair and moody mermaid manicures.

Aura Beauty: 2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.

Parenting

Nesting Parties: Traditional baby showers are about the gifts and the guests. Nesting parties are about helping new parents prepare for the postpartum period, setting up their homes for baby’s arrival with freezer-friendly meals, diaper bouquets and baby cabinet organization. Gen Z and Millennials are remaking the prepartum party.

Food and beverage

Rebel Floats: The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colors.

Chaos Cakes: Cute cakes will be out. Silly cakes, funny cakes and even rodent-themed cakes will be in as Boomers and Gen X find themselves in their 2025 confections. The wackier and weirder the better. Strange fact: Searches for “rat cake” are multiplying like, well, rats. 

Pickle Fix: Brace yourself for a dill-icious year. Judging from their search histories, Gen X and Millennials plan to jam to pickle cakes, pickle fries, pickle dip, pickle margaritas, pickle de gallo and multiple other creative ways to tickle a pickle.

Celebrations

Rococo Revival: Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.

Surreal Soirees: Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend. Searches for “Salvador Dali aesthetic” suggest a pull toward the Surrealistic art movement. 

Entertainment

Player One: More than ever, Gen X and Gen Z are seeking to curate their digital lives by customizing their avatar’s hair, outfits and even accessories. This avatar aesthetic is found in searches for terms like “pfp ideas y2k,” “cute outfit codes,” and “skirt codes.”