The Pinterest Fall 2024 Trend Report

Pinterest unveils the top trends for fall 2024, featuring refreshing takes on fashion, beauty, home decor, food and hobbies. As the ultimate destination for discovery, Pinterest has seen an increase in searches for fall aesthetics, activities and inspiration.¹ Pinterest users are embracing group activities this fall, with searches for "cook book club" up by 130% and “fall movie night” up by 140%. There is also a growing interest in Japanese culture due to the influx of travelers to Japan, with searches for "Japan fall fashion" rising by 140% and "Japanese living room design" increasing by 135%. 

Layered in prints and puffs 

This fall, nature-inspired patterns and mixed-proportion layering take center stage. People are making bold statements with leopard print denim and camouflage, and adding volume with puffer skirts and oversized coats. From pairing jerseys with skirts to an increase in searches for lobster sweaters, it’s all about showcasing your creativity and individuality in this season of main character energy.

Biophilic fashion 

• Leopard print jeans +2990%

• Camouflage outfit +2295%

• Printed tights +205%

• Printed sweater +73%

• Dog sweater +60%

• Lobster sweater +55%

Puff & puffer

• Balloon skirt outfit +1765%

• Puff skirt outfit +1015%

• Poofy skirt +175%

• Puffer jacket outfit aesthetic +70%

Experimental layering 

• Jersey with skirt outfit +2000%

• Skirt over jeans outfit +695%

• Dress over skirt +295%

• Sweater with jorts +105%

• Long layered skirt +125%

• Japanese long skirt outfit +85%

Foxy fall hair and glowing makeup

The latest beauty trends this fall feature a blend of bold and contemporary styles. From embellished nail designs and intricate Japanese-inspired nail art to foxy red hair colors and the resurgence of bangs, Pinterest users are trying out a wide variety of eye-catching looks. More-is-more makeup is finally back in style, with glowing and dewy looks all the rage. 

Nail detail 

• Bow nail designs +2220%

• Japanese inspired nails +600%

• Greek goddess nails +1975%

• Short funky nails +1540%

Dewy fresh

• Soft baddie makeup +700%

• Igari makeup +460% (flushed makeup look)

• Cool tone makeup looks +360%

• Glowy dewy makeup +185%

• Glossy lips makeup +175%

• Soft cat eye makeup +105%

• Concealer lips +92%

Foxy tresses

• Fox hair color +1530%

• Honey brown curls +7770%

• Honey brown knotless braids +3845%

• Cherry blonde +6300%

• Deep cherry red hair +920%

• Cherry cola red +520%

Bang revival

• Japanese side bangs +1645%

• 2000s side bangs +150%

• Long pixie cut with bangs +1630%

• Subtle bangs +1090%

• Slick back with bangs +345%

• Mini bangs +185%

Tranquil retreats

People are turning to Pinterest to create their own peaceful oasis at home for the ultimate “cozy fall vibes” (+90%).  They are embracing dreamy, cozy corners with a floral room aesthetics and cozy lighting, infusing their spaces with soothing colors. Japanese style is influencing decor trends, such as Japanese vintage art. With searches for “zen house” up 405%, people are looking for inspiration to balance comfort, style and tranquility in their homes.

Cozy corners 

• Floral room aesthetic +370%

• Candle bouquet +720% (flower candles)

• Dreamy room +255%

• Dreamy artwork +680%

• Air purifying plants +850%

• Cozy sunroom +930%

• Cozy lighting +200%

• Cozy reading room +140%

Serene hues

• Serene color palette +110%

• Seafoam +200%

• Sage and blue color palette +570%

• Blue and cream bedroom +200%

• Dusty blue bathroom +120%

• Green home decor +2670%

• Dark green bathroom +350%

• Green home offices +260%

• Forest green house +220%

• Moody purple bedroom +350%

• Lavender room aesthetic +110%

Harmonious Japanese style

• Japanese vintage art +270%

• Japanese futon bedroom +245%

• Zen bathroom +200%

• Japanese zen garden +120%

• Japanese living room design +135%

• Zen kitchen +160%

• Japanese exterior +60%

• Japanese furniture +60%

Earthy eats, jelly jams and Tokyo treats

People are increasingly incorporating earthy ingredients, like morel mushrooms and pistachio butter, to add depth and richness to their dishes. They are also experimenting with jelly flavors for a sweet and satisfying treat. Interest in “Japanese foods” (+50%) is increasing, with searches on the rise for dishes like chicken karaage and katsu curry. These trends offer a delicious and exciting culinary journey for the season.

Rooted flavors

• Okra water +470%

• Morel mushroom +240%

• Portobello mushroom +80%

• Ginger spice +240%

• Quinoa pudding +140%

• Pistachio butter +240%

• Cloud eggs +130%

• Ashwagandha +80%

Don’t be jelly

• Plum jelly +140%

• Blueberry jelly recipe +160%

• Peach jelly +120%

• Black raspberry jelly recipe +90%

• Milk jelly 90%

• Raspberry jelly +75%

Japanese flavors

• Mochi recipe easy +75%

• Japanese candy +70%

• Deconstructed sushi bowl +370% (sushi ingredients in a bowl)

• Chicken karaage +80%

• Katsu curry +100%

• Tempura sushi +70%

Gen Z hobbies: Trendy creations and social vibrations²

Gen Z is dedicated to fostering community, embracing new experiences and pursuing creative hobbies. Searches for “fall activities” have increased 50%, ranging from jewelry making to bag crafting, indicating that DIY projects are becoming increasingly popular. Additionally, there is a growing interest in club activities: searches for book clubs (“fall books” up 135%), drama clubs and run clubs are all on the rise. This fall, Gen Z is combatting the autumn blues by focusing on innovative hobbies and IRL connections.

Beaded, threaded, and resin jewelry crafts

• Small bead bracelet ideas +2000%

• Thread bracelet color combos +705%

• Bff bracelet ideas +330%

• Wood resin jewelry +300%

• Paper quilling jewelry +280%

• Charm bracelet diy +205%

• Broken china jewelry tutorial +180%

Bag making +190%

• Japanese crochet bag +380%

• Crochet bow bag +975%

• Hand beaded bag +330%

• DIY bags jeans +225%

• Patchwork bags diy +170%

• Canvas tote bag painting +245%

• Bag charms diy +130%

Club connections

• Book club +180%

• Japanese books +100%

• Cookbook club +130%

• Run club +700%

• Golf club aesthetic +230%

• Drama club +73%

• Tennis club +50%

This season, people are breaking out of the typical laid-back autumn vibes and embracing excitement. From experimenting with unique fashion and fun communal activities to seeking inspiration from Japanese culture and society, it’s shaping up to be a dynamic and vibrant season.