Pinterest and Ecommerce Equation Launch Strategic Partnership to Empower Ecommerce Brands Ahead of Black Friday
July 9, 2025
Pinterest and Ecommerce Equation have announced a strategic partnership to empower ecommerce founders and brands to unlock growth through Pinterest’s platform, ahead of the 2025 holiday retail season.
This multi-faceted partnership includes the launch of a Pinterest Bootcamp, an exclusive learning program designed by Ecommerce Equation to help the members of its 2,000+ strong community master organic and paid strategies on Pinterest. This hands-on bootcamp is the first phase of a deeper integration of Pinterest-focused learning into Ecommerce Equation’s broader coaching curriculum.
In addition to tailored training content, members will gain access to exclusive Pinterest packages and offers, available only through Ecommerce Equation. The program is designed to expedite growth for brands ready to start advertising on Pinterest—and reward those already scaling their performance results and investment.
"We're delighted to partner with Ecommerce Equation and extend Pinterest’s uniquely positive visual search and discovery platform to support the growth of Australian SMBs," said Jeroen De Koninck, Industry Manager ANZ at Pinterest. "With 570 million global monthly active users, Pinterest has become a powerful platform for brands to connect with engaged audiences.
“Over the past two years, we've transformed our platform with innovative product offerings and a comprehensive suite of lower funnel solutions. Our automated tools like Pinterest Performance+ are helping brands maximize every ad impression, and we're now delivering results across the full funnel—driving more clicks and conversions than ever before. This partnership enables us to offer these cutting-edge capabilities to Australian businesses, supporting their growth both locally and internationally."
“Pinterest presents a unique opportunity for ecommerce brands to reach new shoppers in a creative way,” said Travis Wright, Chief Product Officer at Ecommerce Equation. “This partnership gives our members the training they need to explore the platform confidently and make it a valuable part of their marketing mix. This July we will have hundreds of members partake in a Pinterest Bootcamp who will also have the ability to access Pinterest Ad Rewards via our partnership.
Pinterest will also be activating in person at upcoming Ecommerce Equation member events, with immersive, interactive brand experiences and a dedicated “lunch and learn” session focused on driving Black Friday success through Pinterest. Their team will be on site to answer questions, connect with founders, and offer strategic guidance.
Finally, Pinterest will work closely with the Ecommerce Equation coaching team, sharing product updates and new strategies. These insights may then be distributed to the community through training sessions and Pinterest guest appearances on coaching calls.
This partnership is now live, with initial activations underway across the curriculum and coaching sessions, and in-person events kicking off in Australia.
About Pinterest: Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop for products—all in a more positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
About Ecommerce Equation: Ecommerce Equation is a community based growth program led by a highly skilled team of digital marketing and business development experts. The program provides access to proven strategies, tools, and support designed to help ecommerce brands scale up exponentially and achieve meaningful, profitable growth.
